according to our buddy RRod's twitter account UofM's slogan or "rallying cry" for the 2010 season is "hold the rope". WTF does that even mean?

http://twitter.com/UM_CoachRod/status/20906527266

"          What is “holding the rope”? Imagine that you are hanging from the edge of a cliff with a drop of twenty thousand feet.  The only thing between you and a fall to your death is a rope with the person of your choice on the other end.  Who do you know that has the guts to pull you to safety? Who will hold the rope?  Who do you know that is going to let that rope burn his hand and no let go?  How many people you know are going to withstand the burning pain and watch the blood drip from their hands for you?"

So basically everyone knows that this could very well be the end if they let go of the rope?

This is the worst slogan I have heard in a long long time.

Rich Rodriguez: 2007 - 2010. Beloved husband, father, defunct real estate investor, bridge burner and murderer or football at TSUN.