Other parts of the agreement include cross-promotion of each others' conference networks. This is a brilliant move for both sides, as a B1G/PAC-12 Challenge would bring much national attention during a time when teams typically play cupcakes. There are a lot of possibilities: the best game of the 12 being at the Rose Bowl or Soldier Field? What about a double-header at Lucas Oil Stadium in Indy? Maybe put one of Wisconsin's games in Green Bay? I don't see how the B1G can go wrong here.