Yes, the Big Ten is thinking B-I-G big.
The question is, will Texas listen? Here's the best analogy: would the Yankees trade spots with the Cowboys? The Yankees make the most money in baseball, keep the vast amount of it, and have the system arranged in a way so that they have every advantage. This enables the Yankees, barring incompetence, to be successful every year.
The Cowboys make the most money in football, but have to share most of it with their opponents. They also have greater restrictions on how they can use that money. Further, the system is arranged to discourage disparity among teams. That means that the Cowboys have legitimate reasons to struggle from time to time. However, the overall size of the money pie is much bigger in football than baseball.
So, would the Yankees trade places with the Cowboys?