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Week 4 in the Non-Con: What I Want

We have favorites and we have loyalties, but if the Big Ten is going to continue to gain national respect, we're going to have to do it together. That means that we have to all be pulling in the same direction. Here's what I want to see from each Big Ten team in their non-conference battles this week.

I normally spend this column urging teams to win, hoping that teams fix their flaws, or begging them to help the Big Ten's conference profile. I will not this week. The Big Ten should win all ten of these games. They are all cupcake games against low level opponents. And I don't begrudge the teams for wanting to schedule a cupcake in the game before they begin their 8-game conference grind. So what I want, is Jim Delaney to see that we don't suffer through weeks like this in the future. The Bore of Week 4 Should Be No More!

That means, joining the Pac-10, ACC, SEC, and Big 12 in moving conference games into the first four weeks of the season. Adding Nebraska was all about adding "more valuable inventory" (i.e. good games for TV), right? Then space the inventory out so that more of the games can be seen by fans. Would people care less about Penn St. and Iowa if it was in Week 3 instead of Week 5? Think that people wouldn't turn in to watch Ohio State at Purdue if it was in Week 4? Would you really have no one watch if Illinois and Minnesota played in Week 2 instead of...well never mind that example. The point is that Florida-Tennessee, Stanford-UCLA, Georgia Tech-UNC, and Texas-Texas Tech all show that you can successfully begin your conference season early (and spread some cupcakes into the later weeks). It's not just good for fans. It's good business sense.


More people will care about this than Ohio State v. Directional Michigan. Go Figure.

The announcement of the 2011 and 2012 schedules showed that you missed the opportunity. Here's hoping that you don't miss it again for 2013. Move six conference games, that's one game per team, into the first four weeks. If you pick the right games (annual games that aren't the biggest rivalries), you'll draw big early headlines. You'll also create new traditions (kind of like Tennessee and Florida always meeting in Week 3 of the season). Here's what I'd love to see...

Week 1

Indiana v. Illinois

Week 2

Michigan v. Minnesota

Iowa v. Purdue

Week 3

Ohio State v. Wisconsin

Michigan State v. Northwestern

Week 4

Penn State v. Nebraska


The Little Brown Jug...a Week 2 tradition since 2013.

You're telling me that those games wouldn't whet the appetite? This also moves 12 cupcake games into the Big Ten season.  There, they'll be under-card events, ignored by all but the fans of those teams. That's the way they should be treated. Instead, we have Ohio State playing a MAC team on network TV (with a national mirror on ESPN2). That's not good for the league. That's not good for anybody. We can fix this. Let's do it.

Here's this week's crap schedule:


Michigan vs. Bowling Green

Iowa vs. Ball State

Wisconsin vs. Austin Peay

Purdue vs. Toledo

Michigan State vs. Northern Colorado

Northwestern vs. Central Michigan


2:30 PM CDT

Ohio State vs. Eastern Michigan

Penn State vs. Temple


6:00 PM CDT

Indiana vs. Akron


7:30 PM CDT

Minnesota vs. Northern Illinois


We've got a pretty good start. Let's win 10 this week. The Big Ten is 26-6 (.813) out of conference.  The league is 7-5 against BCS Conference teams (plus Notre Dame). It has secured a winning record against BCS opponents. The league has one Ugly Coyote loss to a non-BCS team.